SEO Pricing
Carving Out A Place For SEO in the Marketing Budget
How much does your business spend on advertising every year? Much of that money would be better spent if you knew that it would result in sales, right?. If your website was ranked well in the search engines for your keywords, then some portion of the resulting traffic (which is measurable!) will end up buying. Yet many companies still don't allocate the necessary funds in their marketing budgets to optimize their web sites for better search engine rankings and increased web traffic. One reason may be that they simply don't know how much to budget for SEO.
How much should you budget for an SEO campaign? It depends on the magnitude of the optimization job required, of course, and each situation is different. To better suite the needs of each client, we offer two different types of client engagements - retainer-based and project-based.
The Retainer-Based SEO Engagement
Under the retainer model, the client chooses a number of hours of consulting services to reserve each month and pays monthly or quarterly. This approach allows the StratiMind SEO consultant to work with more flexibility than the project-based engagement by constantly adjusting the process and focus to the unique client situation as it changes over time. This is especially useful for client that want to get a quick start, since the level effort can be higher in the earlier months.
The Project-Based SEO Engagement
With the project-based engagement, a traditional project management approach is taken with specified detailed deliverables from both StratiMind and the client and a schedule with explicit interdependencies. This approach works well for the client who requires a specific sequence of tasks and deliverables according to a predefined schedule.
The Bottom Line
Whichever approach you choose, a rough rule of thumb is a quality SEO program will require about $10,000 to $50,000 in the first year for a complete SEO campaign, including link-building programs and regular search position reporting. Each year after that plan to spend $2-10K for on-going tuning and maintenance.
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